In Southeast Asia, Shopee has become one of the most popular e-commerce platforms among everyday shoppers. From Malaysia to the Philippines, from Singapore to Thailand, millions of users are searching daily for practical and stylish ceramic mugs. For cross-border e-commerce sellers, home & kitchen product buyers, or gift wholesalers, understanding which mug styles are trending on Shopee gives you a front-row seat in one of the fastest-growing markets.
In this article, we’ll explore the 6 best-selling mug styles on Shopee Southeast Asia. We’ll break down what’s selling, why it’s selling, and which brands are winning customer hearts. There’s also a helpful comparison table and FAQ section at the end—don’t miss it!
☕ 1. Minimalist Ceramic Mugs with Matte Finish
Minimalist design is a timeless trend in Southeast Asia. Especially in Malaysia and Singapore, urban consumers favor matte ceramic mugs with a Scandinavian vibe. Whether it’s off-white, dusty blue, or sage green, the smooth matte finish brings a “low-key luxury” touch to any table.
🔎 Long-tail keywords: matte ceramic coffee mug, minimalist tea mug with lid, Scandinavian style ceramic mug
Why customers love it:
- Sophisticated texture, ideal for home or office use
- Easy to match with other dinnerware and interior decor
- Often includes a lid and spoon, adding practicality
🍵 2. Japanese-Style Mugs with Hand-Painted Designs
Hand-painted Japanese-style mugs continue to perform well on Shopee. Particularly in Thailand and Vietnam, shoppers prefer designs featuring cherry blossoms, cats, or traditional Japanese landscapes. These mugs are both functional and decorative.
🔎 Long-tail keywords: hand painted ceramic mug, Japanese style mug with lid, cute sakura ceramic tea mug
Key selling points:
- Unique patterns make great gifts or collector’s items
- Bamboo lids elevate the overall aesthetic
- Strong cultural connection with matcha or green tea rituals
☕ 3. Oversized Latte Mugs for Cozy Drinks
Southeast Asian consumers are increasingly drawn to the idea of comfort, which is why oversized ceramic mugs are hot sellers—especially in the Philippines and Indonesia. Many reviewers note their preference for mugs that hold a full latte in one go—no refills needed.
🔎 Long-tail keywords: oversized latte mug, 18oz ceramic coffee mug, large breakfast mug
Highlights:
- Large capacity ideal for coffee, milk tea, or even cereal
- Perfect for both home and office use
- Some versions include stirrers or lids for added convenience
🌈 4. Color Changing Mugs for Gift Shoppers
Color changing mugs remain a top-selling item in Shopee’s gift category. Especially around Valentine’s Day, Mother’s Day, or graduation season, these “surprise-effect” mugs are guaranteed attention-grabbers.
🔎 Long-tail keywords: magic heat-sensitive mug, color changing coffee cup for gift, funny heat mug Shopee
Advantages:
- Hidden design appears with hot water—very fun and engaging
- Popular with young adults and students
- Often customizable, making them great for gifting
🐱 5. Cute Animal-Themed Mugs for Gen Z
The younger generation—especially Gen Z—holds significant buying power on Shopee. They adore animal-themed mugs, from cats and koalas to penguins and unicorns. But cuteness isn’t enough; the mug needs a story or interactive design.
🔎 Long-tail keywords: cute animal ceramic mug, 3D cat mug Shopee, kawaii unicorn tea cup
Why it sells:
- Bright, colorful, and highly photogenic for social media
- Many designs include 3D ears or embossed features
- Appeals to collectors and gift buyers, especially young women
🧳 6. Travel-Inspired Ceramic Tumblers
Though Shopee primarily focuses on household goods, portable ceramic tumblers are quickly gaining ground. Especially among urban professionals in Singapore and Malaysia, travel mugs with silicone lids and non-slip bottoms are in demand.
🔎 Long-tail keywords: ceramic travel tumbler with lid, portable ceramic coffee cup, eco-friendly reusable mug Shopee
Why it’s trending:
- Eco-friendly and reusable, aligning with sustainable living trends
- Perfect for commuters, students, and freelancers
- Some brands offer logo customization for corporate orders
🔍 Comparison Table of Best-Selling Mug Styles
| Mug Style | Best-Selling Markets | Hot Keywords | Target Audience | Seasonal Trends |
|---|---|---|---|---|
| Matte Minimalist Ceramic Mug | Malaysia / Singapore | matte ceramic coffee mug | Office workers, home users | All-year round |
| Hand-Painted Japanese-Style Mug | Thailand / Vietnam | hand painted Japanese style mug | Artistic, gift buyers | Peak gifting seasons |
| Oversized Latte Mug | Philippines / Indonesia | 18oz latte mug | Coffee lovers | All-year round |
| Color Changing Mug | Across Southeast Asia | magic color changing mug for gift | Youth, gift shoppers | Valentine’s, Graduation |
| Cute Animal-Themed Ceramic Mug | Singapore / Thailand | cute 3D animal ceramic mug | Gen Z, collectors | Seasonal |
| Portable Ceramic Travel Tumbler | Malaysia / Singapore | portable ceramic tumbler with lid | Professionals, students | Year-round |
🌟 5 Mug Brands Popular on Shopee Southeast Asia
Here are five brands making waves on Shopee’s ceramic mug category—each with a unique value proposition and regional fanbase:
1. Starbucks Thailand
Starbucks Thailand offers a diverse range of collectible ceramic mugs, including the popular “You Are Here” series featuring designs inspired by Thai cities like Bangkok, Phuket, and Chiang Mai. Their mugs are known for their high-quality materials and unique designs that resonate with both locals and tourists.
2. Zaci
Zaci, a Hong Kong-based brand, has made a significant impact in the ASEAN market with its innovative high-white ceramic suction mugs. These mugs feature a suction pad at the base to prevent spills, making them practical for everyday use. Zaci has also partnered with popular Thai and Japanese character brands to offer licensed designs that appeal to a wide audience.
3. Kinto Thailand
Kinto Thailand is renowned for its minimalist and functional mug designs. Their product line includes a variety of ceramic mugs, such as the SCS and OCT series, which are favored for their aesthetic appeal and practicality. Kinto’s mugs are popular among consumers who appreciate simple yet elegant drinkware. LINE
4. Nescafé Malaysia
Nescafé Malaysia has successfully combined its coffee products with exclusive ceramic mugs in limited edition gift sets. For instance, their Chinese New Year pack includes a 200g jar of Nescafé Gold along with a limited edition dragon-themed ceramic mug, making it a popular choice for festive gifting.
5. J&J OTWTY
J&J OTWTY offers oversized ceramic mugs that cater to coffee enthusiasts who prefer large servings. Their 1.2-liter mugs are available in various colors and have gained popularity for their practicality and unique size, making them a standout choice on Shopee.
❓FAQ: People Also Ask
Q1: What is the most popular mug size on Shopee Southeast Asia?
A: The 300ml–500ml range is most favored, especially for coffee or milk tea.
Q2: Can I customize ceramic mugs for Shopee stores?
A: Yes, many sellers support customization—such as name prints, artwork, or branding—for gifting or corporate orders.
Q3: Which mug style performs best in Southeast Asia?
A: Practical styles with added features like lids and larger capacity generally outperform basic designs.
Q4: Which countries supply most ceramic mugs sold on Shopee?
A: China is the dominant supplier, followed by Japan, South Korea, and some Vietnamese producers.
Q5: Are there any sustainable trends in ceramic mug design?
A: Yes, mugs with reusable silicone lids, bamboo accessories, or non-toxic glazes are becoming increasingly popular.
🏁 Conclusion
For those in cross-border e-commerce or B2B home goods procurement, knowing what ceramic mug styles are trending on Shopee gives you a head start. Whether your focus is minimalist design, Japanese artistry, functionality, or quirky gifts, these six mug styles offer practical insights into what Southeast Asian consumers are actively buying.
If you’re looking for a reliable OEM or ODM ceramic mug manufacturer to bring your product ideas to life, we are a China-based production factory that supports global kitchenware and home brands. We specialize in helping you develop custom mugs that meet your regional market needs—efficiently and professionally.
